Kumba.ai: AI SaaS case study

The problem

Marketing on social media usually takes a small team: someone to design images, someone to edit video, someone to write copy, and someone to plan and schedule posts on every platform. Kumba.ai puts that whole workflow into one AI product.

What we built

Smart image and video tools for creating and editing marketing content, powered by leading video models including Kling, Gemini, Seedance and Omni.
Multi-platform posting and scheduling, so a campaign goes out everywhere from one place.
An AI copilot that plans a 15-day marketing campaign in a few simple steps.
Integrations that take Kumba.ai to where marketers already work: a Canva integration, a plugin for the Shopline e-commerce platform, and white-labeled versions rebranded for each client.
A web deployment pipeline on Cloudflare, with product analytics (Mixpanel, Microsoft Clarity) and error monitoring (Sentry) on AWS.
A mobile app for Android and iOS, which I'm building now.

My role

I'm the Team Lead for a cross-functional team of 8 developers across backend, UX and more.

I own frontend development end to end.
I contribute to backend architecture, cloud infrastructure and debugging.
I built the Canva integration, the Shopline plugin and the white-label setup.
I own go-to-market across Google AdSense and Meta Ads, to drive user acquisition and measure campaign performance.

Impact

Valued at $10M on The Falcons of Majlis, with funding from 2 Falcons.
Won the IMAGES Retail TechNXT Award in 2026 (announcement).
Partnered with well-known brands including Dabur, Bajaj, DigiYatra, Soch and Glassbox.
A team of 8 shipping a multi-model AI product across web, and soon mobile.
Every release is measured: analytics show how people use it, and error monitoring catches problems before users report them.

Screens

Image Studio, with smart apps like upscale, relight and face swap
Social: write once, publish anywhere
Brand Hub: import a brand so every asset stays on-brand
Sign in to Kumba
Kumba on mobile: welcome screen
Kumba on mobile: inspiration feed

What we built

Smart image and video tools for creating and editing marketing content, powered by leading video models including Kling, Gemini, Seedance and Omni.

Multi-platform posting and scheduling, so a campaign goes out everywhere from one place.

An AI copilot that plans a 15-day marketing campaign in a few simple steps.

Integrations that take Kumba.ai to where marketers already work: a Canva integration, a plugin for the Shopline e-commerce platform, and white-labeled versions rebranded for each client.

A web deployment pipeline on Cloudflare, with product analytics (Mixpanel, Microsoft Clarity) and error monitoring (Sentry) on AWS.

A mobile app for Android and iOS, which I'm building now.

My role

I'm the Team Lead for a cross-functional team of 8 developers across backend, UX and more.

I own frontend development end to end.

I contribute to backend architecture, cloud infrastructure and debugging.

I built the Canva integration, the Shopline plugin and the white-label setup.

I own go-to-market across Google AdSense and Meta Ads, to drive user acquisition and measure campaign performance.

Impact

Valued at $10M on The Falcons of Majlis, with funding from 2 Falcons.

Won the IMAGES Retail TechNXT Award in 2026 (announcement).

Partnered with well-known brands including Dabur, Bajaj, DigiYatra, Soch and Glassbox.

A team of 8 shipping a multi-model AI product across web, and soon mobile.

Every release is measured: analytics show how people use it, and error monitoring catches problems before users report them.